PickFu’s John Li joined Norman Farrar, brand strategist and e-commerce expert, on his “Lunch with Norm” podcast to talk about all the ways e-commerce sellers can use PickFu to improve their listings.
Watch the interview, or click through for highlights. Their conversation begins at the 4:50 mark.
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All writers have their own creative process. Some are pantsers who fly by the seat of their pants. Others are planners who use outlines so they always know what’s going to happen next. It takes time to figure out writing strategies that best fit your style, but it’s well worth it. Use this list of writing strategies to see which ones work best for you.
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Some of the most memorable book titles are one word long. Holes. Americanah. Atonement. Beloved. It. But how do you know if your idea for a one-word book title is enough? Test titles of varying lengths on an audience of PickFu respo
The author presented these three titles along with the question, “Which book title is better?”:
Can you guess which one won?
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If you’ve written a book on a highly
That’s what one author did for his book about collecting and selling art titled, Own a Fraction, Earn a Fortune: The Complete Guide to Co-Investing in Art and Collectibles.
He selected a target audience of 100 respondents who likely have the means to buy and sell collectible art. These were people between the ages of 25-64 who have a bachelor’s or graduate degree and earn between $61,000-$101,000+.
He posted nearly identical versions of the covers and asked, “Which book cover is better?”
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Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t want to create likelihood of confusion.
Coffee Culture Cafe, a Canadian coffee franchise, knows this firsthand. Ten years after Starbucks introduced its now-iconic Frappuccino®, Coffee Culture Cafe launched a blended-ice coffee drink called the Freddoccino.
Freddoccino, Frappuccino®. The names and logos are different — but not that different.
Starbucks noticed, of course. Long story short, they took Coffee Culture Cafe’s parent company to court for trademark infringement, aiming to prove likelihood of confusion.
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Have you ever wondered if pop culture trends can help you create fantasy book covers that sell? This week’s featured poll might help you decide.
An author recently split-tested two fantasy book covers on PickFu, asking a group of fiction readers, “Based on the cover, which epic fantasy novel would you buy?”
In Option A, a skeleton engulfed in birds towers over a person. In Option B, a giant squid-octopus monster rises out of the sea, facing down what appear to be a man and a woman.
Can you guess which one won?
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There are thousands and thousands of murder mystery book titles in the world. If you’re a mystery writer, this can be disheartening. How can your book find a home in that crowd?
The good thing is that people who love reading mysteries will always want more. You just have to make sure your murder mystery book title stands out.
That’s why one author brought two titles to PickFu for a round of split-testing with the simple question, “Which book would you buy?”
Here are the two options:
Can you guess which one won?
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It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo in one of your product descriptions. The best way to prevent such a headache? Conduct a thorough round of e-commerce website testing.
E-commerce website testing includes functional testing, security testing, performance testing, database testing, usability testing, and mobile app testing. For more on these types of testing, check out this article.
One of the simplest types of e-commerce website testing that can help ensure your site is attractive, clean, and compelling before the world sees it is A/B testing, also known as split testing.
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Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When we wait in grocery store lines or doctor’s offices, we play games, read books, or watch our favorite TV shows — all on our favorite apps. They’re so prolific that it seems we should all know how to pitch an app idea…right?
Not quite. They haven’t been around for that
We really only started using apps in earnest when the iPhone debuted in 2007.
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It’s tough to pick a book cover that isn’t too similar to its counterparts, too bland, or too busy. That’s why PickFu is an excellent place to take your self-help book covers when your brain can’t handle the back-and-forth about which one is best anymore.
One author recently took to PickFu to decide between two book covers for nonfiction titled, The Way of the Intelligent Rebel: Succeed Outside the System, Teach Yourself Anything and Achieve Ultimate Freedom.
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