Earphones that look sleek, sound sharp, and don’t cost a fortune. This is what customers have come to expect from our client, a popular e-commerce electronics manufacturer based in China. …

From Cinderella’s evil stepmother to The Parent Trap‘s Meredith, there’s no shortage of despised stepmoms in the stories we encounter every day. But for many people, stepmothers are the pillars …

Etsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …

When it comes to choosing a product name for a tea made from a unique plant, how technical should you be? In this PickFu poll, an entrepreneur tested two names …

Cheers to the new year, new initiatives, and always more to learn. Refer your friends, earn PickFu credit A penny for your thoughts. Better yet, $10 for your referral. We’re …

Book titles have to draw readers into a story and get them excited about reading it. They also have to set the right expectations. Finding this balance can be tricky. …

Welcome to Expert’s Corner, our interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. While PickFu is your platform for …

It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …

E-commerce is always changing. Small Amazon and eBay sellers and big-box retailers alike can benefit from staying on top of online shopping trends and looking for ways to optimize their …

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …