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Cheers to the new year, new initiatives, and always more to learn. Refer your friends, earn PickFu credit A penny for your thoughts. Better yet, $10 for your referral. We’re …

Book titles have to draw readers into a story and get them excited about reading it. They also have to set the right expectations. Finding this balance can be tricky. …

Anne Janzer books

Welcome to Expert’s Corner, our interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. While PickFu is your platform for …

It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …

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E-commerce is always changing. Small Amazon and eBay sellers and big-box retailers alike can benefit from staying on top of online shopping trends and looking for ways to optimize their …

Which One Won: Otter PR booth display poll

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …

A pair of gaming consoles

Gamers want hardware for the holidays. Will they be able to get it? The mobile gaming and tech industries are known for offering substantial holiday discounts. With companies and consumers …

An image that reads, "Top Logo Mistakes and What You Can Learn From Them."

If you’re an entrepreneur, you know the importance of a strong logo. It sticks in your target audience’s mind, sets you apart from the competition, and encourages brand loyalty. It …

Close up of a woman holding shopping bags looking at shop window

Nothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …

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What’s new at PickFu this month? We’ve introduced a feature for quickly summarizing your poll results, launched a charitable giving campaign, and enabled WeChat Pay. And our dev team keeps …