What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

The COVID-19 pandemic changed the mobile app landscape. Some apps, like COVID-19 trackers and food delivery apps, thrived. Some stayed steady. Others struggled to survive and need help bouncing back. …

In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …

If you’re interested in advertising or selling on Walmart Marketplace, now is an exciting time to join.  In January 2021, Walmart rebranded its Walmart Media Group, formerly in charge of …

The smallest details can make a big difference when it comes to book cover design. So what happens when you have three wildly different cover ideas and you need to …

Wireframes are similar in purpose to a blueprint. At their core, they are stories about the future. Also known as a skeleton, a wireframe is a static, low-fidelity representation of …

Looking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …

How important is color scheme when it comes to designing an app? Hugely important, as one PickFu user discovered in this app icon and screenshot split test. The user asked …

As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …

When you’re designing a minimalist book cover, it’s smart to split test your options. Minor changes are often what make a cover sink or swim, as one author discovered in …