Ideation

Gauge interest in your idea, get feedback on your mockup, and gain the confidence to move forward.

Looking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …

Apps have become part of the fabric of our lives. We use them to wake up, read the morning news, seek out breakfast recipe ideas, and connect with friends. When …

When a potential reader is scanning the shelves at their local bookstore, a few things catch their eye and make them pick up your book. First are the title and …

There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, …

A book’s title is its calling card. It’s how a potential reader finds your book. It’s how a satisfied reader talks about it to a friend. So when it’s time …