Business

Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.

The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be …

Why the best fonts enhance your brand

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand. Typography is so easily overlooked, yet it subtly affects everything around …

Certain businesses and industries naturally have a particular vibe, such as a floral shop being pretty or the construction industry being rugged. When creating logos and branding for your business, …

webinar title test

Online webinars are a popular means for businesses to demonstrate their expertise and build an audience. In addition to compelling content, your webinar title must attract attendees. So how should …

choosing a brand name

Choosing a brand name is a big undertaking. Brand names need to be clever and catchy but also instantly recognizable, especially to people who are discovering it for the first …

How to write a mission statement

As you’re starting a business, the building blocks of its branding include your logo, tagline, and mission statement. A mission statement is a quick summary of the goals and values …

when is the right time for outsourced operations

Editor’s Note: Thanks to Connor Gillivan of FreeeUp for the following guest post. While the earning potential of e-commerce is unquestionably good, running an online store isn’t as easy as …

Which One Won? Capturing a Company’s Essence in a Logo

Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.” That puts …

Which One Won? Creating a Winning Headline

Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent …

Which One Won? Getting Risky With Logo Design

The logo is one of the staples of your business. It establishes your brand. It distinguishes your company from others. Therefore, it’s important to make sure that you have tested …