We’re surrounded by taglines in our daily lives. The best ones break through the noise, get our attention, and prompt us to act. So how do you write a memorable …

For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify.  Big Cartel and Shopify have a lot in …

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to …

On this episode of the “Innovations and Breakthroughs” podcast, PickFu co-founder Justin Chen talks with host and patent attorney Rich Goldstein of Goldstein Patent Law about how businesses and entrepreneurs …

Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable …

John Tilley, host of the “Amazon Seller Insights” podcast sponsored by ZonGuru, welcomed PickFu co-founder John Li for a chat about what makes PickFu a unique tool for testing and …

Don’t judge a book by its cover. No matter how often we hear this, the truth is we do make judgments based on how things look. In business, this is …

Less than a decade ago, it might’ve seemed strange to buy things on Facebook. That’s what eBay and Craigslist were for, right? Yet when Facebook Marketplace launched in 2016, it …

If you’re tempted to skip using market research techniques before launching a product, think again. Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into …

Say you’re a coffee business and you want to create an iced, blended coffee drink similar to Starbucks’ beloved Frappuccino® Blended Beverage. Be careful what you name it. You don’t …