Business

Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.

How do you find the right way to market and present your product for sale? What is the most important value proposition you can offer customers? Writing headlines for the …

What is demographic profiling? Demographic profiling is a bit like creating a character for a novel or a film. Only instead of a fictional person for a story, you’re figuring …

One of the best things about PickFu is that you can get attitudinal survey feedback from an objective audience. via GIPHY Let me clarify. An attitudinal question measures subjective things …

If you’re an established brand, chances are you’ve created a focus group before to get feedback on a product or idea. You invited a group of participants, offered a reward, …

The importance of your brand logo can’t be overstated. Every time someone comes across your brand, they’ll see your logo. As part of a successful brand image, your logo should …

Naming your business is an exciting part of building your new brand. Start by brainstorming and come up with as many ideas as you can. Once you’ve exhausted your ideas, …

Product packaging plays an integral role in your product’s branding. From communicating your offerings to expressing your company’s values, unique packaging and labeling helps to convince potential consumers to make …

Traditional market research methods such as telephone calls and in-person focus groups are cost-prohibitive and too time-consuming for many businesses. With an online panel, surveys can be completed quickly and …

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing. If you’re launching a new product, you’re likely going to need financing to cover the …

The right business name sets the tone for your success. If you choose a catchy name, you’ll immediately attract the attention of potential customers and become a memorable brand. Go …