#WhichOneWon

Explore real PickFu polls to see how and why respondents voted the way they did.


Which One Won? A product photo that shows and tells

When you’re shopping online and you pull up a product listing, what do you usually look at first? E-commerce sellers know the answer: the product photo. It’s no wonder they put so much effort into getting their main product image just right.

In this PickFu poll, an Amazon seller put two images of a colorful chore reward chart up for a vote, asking 50 Amazon Prime members which one they like better and why.

Option A includes the chart’s dimensions and a hard-to-miss “Highly Customizable” label. It also shows how someone might fill out the chart. Option B shows the items that come with the chart, which is left blank.

Can you guess which one won?

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Which One Won? Choosing a book title for a Christian audience

If you’re writing a book aimed at people who have a certain religious affiliation and you want to get the title and subtitle just right, split test your options with a targeted audience. That’s what one author did in this PickFu poll, choosing 100 respondents who identify as Christians. The results are intriguing.

Here are the four titles and subtitles:

  • The Gospel / An Understanding That Could Change Your Life (Option A)
  • GameChanger / A Gospel Understanding That Changed My Life (Option B)
  • The Gospel / An Understanding That Will Change Your Life (Option C)
  • And Now My Eye Sees Thee / A Gospel Understanding That Changed My Life (Option D)

Can you guess which one won?

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Which One Won? Choosing an eye-catching logo

A logo is one of the most important elements of a brand. When customers see it, they should immediately recognize it and think of your business.

In this ranked PickFu poll, a business owner pitted three designs for a single-word logo against each other, asking a panel of 50 people, “Which logo is more appealing?”

Each logo uses a different font or color combination. Option A features a white font against a black background, with the four middle letters in swappair intertwined. Option B is in a similar font but with gradient coloring. Option C is written in plain black font with pair in bold.

Respondents ranked the options in order of preference. Can you guess which one won?

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Which One Won? A business name you can trust when buying a car

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to find a place you can trust, one with a professional-sounding business name, right?

In this PickFu poll, an entrepreneur asked 50 people which name they preferred for a used car classifieds website: Car Findings (Option A) or Carz Hut (Option B).

Can you guess which one won?

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Which One Won? Choosing a children’s book title about losing a pet

Reading a book about losing a pet might help you grieve the loss of your own, especially if you’re a kid. For one author, deciding on a children’s book title for a story about losing a dog was a challenge of its own.

So, the author put three options up in this PickFu poll and asked 50 dog owners which title made them more likely to buy the book:

  • A: When Winnie Went Away
  • B: Where Winnie Went
  • C: After Winnie Went Away

The titles are similar. But, as the results of the poll show, one word can have a big impact on potential readers.

Can you guess which one won?

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Which One Won: Out-of-the-box main image for a product listing

When choosing the main image for your product listing, consider every option — especially those outside the box.

In this PickFu ranked poll, the seller needed to decide between four images for an eco-friendly oral care kit. Three of the photos feature an aerial view of the kit with the contents in various arrangements. The fourth, Option D, simply shows the open box.

Narrowing the audience to 50 Amazon Prime members, the seller asked the question, “Which Amazon listing main image would you most likely click on?”

Can you guess which one won?

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Which One Won? Small details on a book cover make a big difference

When you’ve narrowed a book cover down to two nearly identical designs, how do you choose the final version? In the case of this author’s PickFu poll, small details made all the difference.

For a book titled Painful: One doctor’s fight against the Opioid Epidemic and Big Pharma, the author asked an audience of mystery and crime readers the question, “Which book cover is more appealing?”

Both covers feature an image of a pill bottle. In Option A, the bottle is on its side and the pills are spilling out. In Option B, the bottle is upright, with the pills gathered neatly around.

Can you guess which one won?

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Which One Won? Working out the best fitness book cover

In the oversaturated market of fitness books, one of the best ways to choose a book cover that will stand out is to split test your choices with a highly specific audience.

That’s what one author recently did on PickFu with three potential book designs. The author asked a target audience of people who take nutritional health supplements daily and who read self-help books, “Which book would you pick up in a store?”

The books have the same title and subtitle: 50 Fitness Tips You Wish You Knew: The Ultimate Collection of Tips, Tricks, and Hacks to Transform Your Mind, Body, and Life.

But the covers are wildly different.

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Which One Won? OK, boomer, here’s some book advice

OK, boomer. You’ve written a memoir with valuable advice for younger generations. How do you know your book title will make them want to read it?

That’s the question this author took to PickFu in a split test of two potential titles. The author asked a target audience of women between the ages of 18 and 34, “Which book title would you rather read and why?”

The titles were: Advice from the Bottom of a Boomer’s Heart and Back Away from the Cookies: And Other Advice to My Younger Self.

Can you guess which one won?

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PickFu’s Year in Polls

We baked. We Zoomed. We got puppies! With 2020 nearly behind us, what better time to look back on the year that was and consider what’s in store for 2021.

PickFu customers ran over 15,000 polls this year to evaluate creative ideas in e-commerce, app development, publishing, and beyond. Because we love data and insights, the PickFu team ran dozens more of our own.

Pandemic-related polls were inevitable, like this one about weirdest purchases. (A 50-pound bag of steel-cut oats isn’t that weird. A jumbo hamster wheel for a cat…maybe?)

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