PickFu holiday poll

Family. Decorations. Gifts. And plenty of food — especially meat. These themes emerged in our PickFu holiday poll that asked 50 people the question, “What are your holiday traditions?” While …

Which One Won: pizza making tools

It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One …

PickFu and Mixergy

PickFu’s co-founder John Li sat down with Andrew Warner, host of the Mixergy podcast “Startup Stories,” to discuss his entrepreneurial journey, how PickFu started, and what’s behind its growth. Read …

Market research techniques

If you’re tempted to skip using market research techniques before launching a product, think again. Better yet, think of Colgate. In the 1980s, the toothpaste maker decided to venture into …

thriller book title

Sometimes the hardest thing about writing a book is coming up with the title. The wrong one can drive readers away, while the right one can bring them running. So …

Audiobooks continue to increase in popularity, and it’s easy to see why. People can now listen to their favorite books while they exercise, make meals, clean the house, and commute …

self-help book cover

A self-help book cover should hint at the message tucked within its pages. A book about relationships might show a couple on the cover, for example. But what about a …

PickFu interview Norman Farrar

PickFu’s John Li joined Norman Farrar, brand strategist and e-commerce expert, on his “Lunch with Norm” podcast to talk about all the ways e-commerce sellers can use PickFu to improve …

Satisfied and happy smiling girl lying on sofa in room, and writing notebook

All writers have their own creative process. Some are pantsers who fly by the seat of their pants. Others are planners who use outlines so they always know what’s going …

Which One Won: one word book title

Some of the most memorable book titles are one word long. Holes. Americanah. Atonement. Beloved. It. But how do you know if your idea for a one-word book title is …