Humor is one of the hardest book genres to write. What an author finds funny, the reader may not. That goes for what’s on a humor book cover. No matter …

Friday, Feb. 12 is Lunar New Year. If you’re an e-commerce seller, you’ve marked the date on your calendar. It is the most important holiday on the Chinese calendar, and …

If you’re writing a book aimed at people who have a certain religious affiliation and you want to get the title and subtitle just right, split test your options with …

We’re surrounded by taglines in our daily lives. The best ones break through the noise, get our attention, and prompt us to act. So how do you write a memorable …

For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify.  Big Cartel and Shopify have a lot in …

Before consumers shop for a car, they have to find a car dealership. How do they choose? If you’re the business owner, put yourself in their shoes. You’d want to …

Reading a book about losing a pet might help you grieve the loss of your own, especially if you’re a kid. For one author, deciding on a children’s book title …

On this episode of the “Innovations and Breakthroughs” podcast, PickFu co-founder Justin Chen talks with host and patent attorney Rich Goldstein of Goldstein Patent Law about how businesses and entrepreneurs …

Wayfair is one of the largest online retailers of home goods. For third-party sellers looking to expand beyond Amazon, eBay, and other e-commerce channels, Wayfair is an appealing and affordable …

When you’ve narrowed a book cover down to two nearly identical designs, how do you choose the final version? In the case of this author’s PickFu poll, small details made …