Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …

Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings. Walmart is the fastest-growing online retailer in …

You’d think that if you slapped two canoodling people on a romance book cover, your readers would snatch it up, end of story. Turns out making subtle changes to an …

With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …

You’ve done the work creating gorgeous imagery for your brand’s advertising campaign. Now it’s time to do as the big agencies do: test your creative content before you launch. In …

While podcasts are designed to please the ear, they have important visual elements as well. Think about it. When you scroll through your phone, it’s probably the podcast cover art, …

Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced …

The product: Dr. Stepper, a foot-operated metal door opener. The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.” Product packaging …

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool. The sales funnel can be a tricky thing. It …

Mobile apps burst into the world in 2007 with the first iPhone, and they haven’t slowed down since. There are millions of mobile apps out there. Most people have around …