How to sell clothes on Amazon

People are buying their clothes on Amazon more than ever. It’s easy to see why. Amazon offers quick shipping, easy returns and exchanges, and scores of trusted and emerging brands. …

Which One Won: shirtless man on romance book cover

Every romance novel has to have a gorgeous hunk on the cover, right? This PickFu poll comparing two book cover designs confirmed as much — but the user running the …

The Amazing Listing, powered by PickFu

In a first-of-its-kind competition, four agencies have been challenged to reinvent an Amazon listing — to be judged on the creativity and execution of the listing’s visual language and its …

A businesswoman in front of a wall of sticky notes

Acquiescence bias is a common concern in consumer research — and for good reason. Also known as agreement bias or yes bias, acquiescence bias is when a survey participant tends …

Clothing designer takes photographs of designs for e-commerce

Few things are more off-putting to visitors to your Etsy listing than blurry product images. A product image that looks too large, too small, or is strangely cropped signals a …

PickFu poll trending topic: how has anti-Asian violence changed your outlook or behavior?

A rise in anti-Asian harassment and violence since the start of the pandemic has left many Asian Americans on edge across the nation. Snippets of some of these attacks have …

PickFu customer stories: Mojiworks' mobile game Ready Chef Go!

There’s only one speed in the Snapchat cooking game Ready Chef Go!: fast. Players have to move quickly in the virtual kitchen if they want to sauté their way to …

Which One Won: book cover for guide to Doberman pinschers

Can a book about Doberman pinschers, a dog breed with a reputation for being aggressive, give readers the warm fuzzies? It can with the right cover, according to this PickFu …

Marketing to baby boomers

Thanks to Jake Rheude of Red Stag Fulfillment for this guest post on how baby boomer marketing can help drive traffic to your Amazon store. Let’s not pretend that 2020 …

user testing vs. usability testing

Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the …