When readers pick up a book about the end of the world, do they want the cover to hint at the ending? Or is that too much information, taking away …

Sam Bass, designer of popular logos such as AT&T, Warner Brothers, and United Airlines, once said, “Logos are a graphic extension of the internal realities of a company.” That puts …

What’s the right balance of text to photo on an Amazon listing? Do users prefer seeing the product packaging on a listing? These were some of the questions addressed in …

What are double-barreled questions? A double-barreled question, also known as a compound question, a double-ended question, or a double-direct question, is a question that touches upon two different issues. However, …

Advertising expert David Ogilvy stated, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent …

Designing a mystery cover can be tricky. You want to capture the mystery of your book without giving the reader too much information. In other words, you want a mystery …

“You don’t seem that short,” people often tell author Seth Ulinski. At 5’7″, Seth is three inches below average height. In the introduction to his book Amazing Heights: How Short …

Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of …

When designing a book cover, it’s important to consider the emotions that you want your audience to feel. This often determines whether the person buys the book. In other words, …

SPLASH! I’m sure you’ve been there — that gut-wrenching moment when your phone fell from your hands and into water. You try the rescue tactics: blowing on it. Sticking it …