Some products have a playful vibe while others scream high-end luxury. Which design will fit best with the brand image you’re trying to create? The smartest way to start choosing products to sell on Amazon is to get input.
In this PickFu poll, a seller asked 50 Amazon Prime members which product looked premium to them. The results will help the seller choose which product has the greatest chance of success on Amazon.
Chick lit is the new chick flick. Or maybe it’s better, because for those who crave the lighthearted humor of a romantic comedy, a book lasts longer. But should chick lit book cover art be as frothy as the subject itself? Bestselling author Kate O’Keeffe took her latest novel to PickFu to find out.
She asked a general audience of respondents the following question: “Which cover do you prefer for a fun, feel-good book about finding love?”
Option A shows a bright red cover with illustrations of two characters (sans their faces) and yellow font.
In Option B, the cover takes a totally different turn. With a pink-clad woman and a light-blue background, this cover is as light as a cupcake. It also lacks the blurb by a fellow bestselling author.
The way you package your items can have a significant impact on how much you sell, particularly in a competitive marketplace like Amazon. But do you know how to choose the right packaging for your product?
One simple way is to ask a large group of people what they think. PickFu makes it easy to poll 50-500 people in your target market in an instant.
A small change in the typography or different color palette can have a dramatic impact on sales. In this recent PickFu poll, a seller of makeup remover cloths showed two packaging options to 100 women who are Amazon Prime members and between the ages of 25-34.
Even the tiniest changes in business book titles title can affect whether a reader buys your book.
One author recently tested two versions of a book title with PickFu. The author polled 50 college-educated respondents and asked, “I’m writing a book on how to attract and hire great people. What title do you like the best?”
Option A reads, “Escape the Hiring Trap: How top companies beat Facebook, Amazon, and Google for talent.”
Option B says, “Win the Talent War: How top companies beat Facebook, Amazon, and Google for talent.”
Deciding how to take a product to market can be difficult. You need to determine a pricing strategy that appeals to your target audience. One easy way to assess whether bundling products on Amazon is a worthwhile idea is to run a PickFu poll.
In this poll, the seller wants to see whether they could achieve better results by selling two products separately or combining them together into a cost-efficient bundle.
When you think of retirement, do you feel a sense of happy expectation? Or does the abyss of unemployment freak you out — what in the world will you do with your life?
One author set out to write a book to help us all stress less about retirement called Stop Freaking Out About Retirement: How to Reach New Goals & Enjoy Your Life When Work Ends. She ran a PickFu poll to choose her self-help book cover design.
Option A shows brushes of color behind the title, and a mostly blank, white background. Option B removes the color and adds green falling leaves instead.
There’s nothing more natural-looking than a steak knife cutting into a slab of meat. The sight can make a meat lover’s mouth water, and it would follow that featuring a nice cut of meat next to a steak knife set could appeal to potential customers.
One seller recently ran a PickFu poll to test that very thing. They wanted to know which primary Amazon photo to use for their steak knife listing.
Option A showcases a steak knife set, two accessories, and an image of…well…steak.
In Option B, the steak is gone and instead, all three accessories are visible.
When it comes to selling on Amazon, merchants only have a handfulof ways to make themselves stand out from competitors. Your product title can make your listing more clickable, and the content in your product description is likely to impact conversions. But often, the first thing that will capture the attention of your target audience is your Amazon images.
The good news? You don’t have to guess which image will attract the most customers. With PickFu, sellers can test the impact of their photos with a perfectly targeted audience. That’s exactly what this seller did in their recent PickFu poll.
Every weight-loss book out in the world today sells a slightly different method to get the same result: shedding unwanted weight. If you’ve written a weight-loss manual, you’d better hope its book titles and subtitles are distinct enough to stand out.
When author Grace Smith wrote a book about the unusual weight-loss tactic of hypnosis, she used PickFu to decide what title to run with. She created a poll targeted at people between the ages of 25 and 54. Then, she asked this audience to tell her which title caught their interest.