Which One Won?


Which One Won? Tips on writing book descriptions

A book description often decides whether someone buys a book or puts it back on the shelf. This means that it’s crucial for authors to test their book descriptions, which is easy to do using PickFu.

Recently, one author split-tested two book descriptions by asking respondents, “Which book description sounds more appealing?”

Option A switches uneasily between tenses and sounds somewhat distant, but it’s short and easy for the eye to digest.

Tips on writing book descriptions

Option B begins with a more urgent first line, but it’s longer.

Tips on writing book descriptions - Option B

Can you guess which one won?

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Which One Won? Choosing the best product image

Choosing the best product image is crucial for online sellers. Product images impact click-through and conversion rates, so it’s hard to overstate the importance of high-quality images. Attractive images lend credibility to your product and instill trust in your brand. 

The seller of this workout towel bundle understands the need for a strong main image and created this PickFu poll to test two images. Both images feature the same products but have slightly different spacing and proportions. By split testing the two images, the seller quickly learns which image is more appealing to a general audience. 

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Which One Won? In a book about Jesus, aliens sell

Say you’re a writer of religious self-help books, but you want your book to appeal to everyone. Do you design your title and cover with religion in mind or the general audience who’ll be reading it (hopefully)?

Author Michael Peters created a PickFu poll to answer that question for his own religious self-help book.

Option A’s title is a bit of a mouthful: Lost in Detroit: Bent Nails, Alien Life, and Jesus of Nazareth: The Journey to the Non-Religious Jesus. The cover features a clean black, white, and turquoise color scheme with the Detroit skyline below the title.

Option B’s title is much shorter: Tired of Religion? Come & See Jesus of Nazareth. The cover art is a blurred painting of Jesus.

Can you guess which one won?

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Which One Won? Choosing products to sell online

When choosing products to sell online, you don’t have to reinvent the wheel. If the product you want to sell is popular with the masses, embrace its popularity. 

But because trends come and go, it’s good to test products side by side and see which is more appealing. You’ll get an idea of which products to stock up on. 

In this PickFu poll, the seller is choosing products to sell online by asking which set of motivational wall art prints would be more popular. The two sets of prints have different motivational sayings and different designs. The most notable difference is that Option A includes some graphic elements, while Option B is just text designs. 

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Which One Won? Product images for Amazon

While browsing, online shoppers focus most of their attention on your product images for Amazon. Amazon sellers need professional-looking photography for product listings, including detail shots, lifestyle scenes, and key images. 

An e-commerce seller used this PickFu poll to test two key images from a general audience of 50 respondents. Each image is a variation of a product flat lay showcasing the included colors, sponges, and brushes of the seller’s face and body paint kit.

Both key images have similar layouts but Option B includes a picture of a female model covered in the body paint. There are also variations in the features highlighted on the main graphics. Between the two product images for Amazon, can you guess which one won? 

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Which One Won? Mobile app game ideas

Split testing with PickFu is useful for deciding between design aspects of your app or website, but it’s also effective for validating any new mobile app game ideas you have. Before investing too much time or money into a new game concept, you can create a PickFu poll to find out how well your idea is received by an audience.

That’s exactly what the creator of this poll did, showcasing screenshots of two different mobile games and asking which one the audience would be more likely to play. 

Both games are idle role-playing games and show two sides battling in an open environment. Option A has a darker background with cartoon-style characters, while Option B has a brighter background with more realistic characters. 

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Which One Won? Making insider knowledge appeal to outsiders

There’s something appealing about reading a book from an insider’s perspective. It could be a book about being a paparazzo, or a midwife, or a maid. If there’s the magnetic pull of secret, insider information, we want to know it.

But there are ways to make even the most intriguing insider books stand out. One airline pilot wrote a book about tackling jetlag — from a pilot’s perspective — and created a PickFu poll to test two covers and titles.

Option A features a yellow-and-black illustration of a flight information display system. Option B shows two passports and an airplane laid over a map. The subtitle is long but neatly tucked under the prominent title.

Can you guess which one won?

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Which One Won? How to choose the best product options

Deciding what product to sell is just the first challenge that an entrepreneur has to face. Once you’ve got an idea of an item in mind, you also need to choose the coloring, packaging, and design of that product.

Often, it’s easy for businesses to get stuck in their own minds during this stage of the sales strategy. Entrepreneurs can quickly end up picking the product design that they like most, rather than adhering to the preferences of their customers.

But with PickFu, it’s easy to get insight into the kind of items customers actually want to buy. For instance, in this recent PickFu poll, the business owners asked respondents which style of coaster they were most attracted to.

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Which One Won? Using PickFu to Test App Design Details

When creating a new mobile app, it’s easy to get caught up in the big choices, like the logo or brand colors. But as you get further along in development, it’s time to test app design details.    

For example, the creator of an app called HappySeller already had most of the design completed. In this PickFu poll, they simply tested two different colors for the bottom navigation bar. 

The navigation bar is dark gray in Option A and light gray in Option B, while all the other details in the app design are the same. After taking a look at both options, can you guess which design won? 

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Which One Won? Which print book cover design makes customers reach for a book?

While PickFu is incredibly useful for ebook authors, it’s also a vital testing tool for authors who plan to publish their books in print. One author recently tested four print book cover design options for a book about Canadian facts and trivia. She specifically asked poll respondents which cover they’d pick up in a store.

Option A crowds its cover with chunky illustrations and playful font.
Option B has a cleaner look, with the subtitle set in a circle surrounded by Canadian landmarks.
Option C is similar to Option B but with a different color scheme and illustration.
Option D neatly lays out the Canadian landmarks illustration on the bottom half of the page.

Can you guess which one won?

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