Guides and how-tos

Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

If you run an e-commerce site, you know that photography is crucial to making sales. Lisa Chu, owner of children’s clothing company Black N Bianco said, “one of the most …

Test your business name using PickFu

There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, …

logo design test in pickfu

One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls …

We created a video just for authors who might want to use PickFu. Well-known writers including Anne Janzer, Tim Grahl, and J.J. Salem have recommended PickFu to fellow publishers. Want …

Amazon Author Central Page

Amazon is the world’s largest bookstore. If you’re an author, you need to make the most of your presence there. I spoke with several indie authors to get their advice …

e-commerce marketing strategies you don't want to miss

How do you bring the right people to your online store? How do you get them to stay? What sets you apart from competitors? Your e-commerce marketing strategy should answer …

PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …

good bad survey questions

Creating unbiased poll questions will help you achieve unbiased results. One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, …

Editor’s Note: Thanks to Peter Alessandria, photographer at GreatProductShots.com for the following guest post about DIY product photography. 1. DIY Product Photography: The camera DON’T use your cellphone. Please. It’s …

A book’s title is its calling card. It’s how a potential reader finds your book. It’s how a satisfied reader talks about it to a friend. So when it’s time …