Guides and how-tos
Dig in and uncover expert tips and the aha insights you didn’t realize you needed.

Differences between the App Store and Google Play — And How to Optimize for Them
Modified: by Kim KohatsuDeveloping cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each …

- Gaming ·
- Guides and how-tos ·
- Marketing ·
- Mobile apps ·
How to effectively cross-promote apps
Modified: by Kim KohatsuMobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method …

There are many reasons to test your business name, but this might be the most compelling: names can influence destiny. Studies have linked a person’s first name with chosen career, …

One of the most popular uses for PickFu is to run preference tests on logo designs. If you’re in the process of creating a logo, learn from these past polls …

We created a video just for authors who might want to use PickFu. Well-known writers including Anne Janzer, Tim Grahl, and J.J. Salem have recommended PickFu to fellow publishers. Want …

Amazon is the world’s largest bookstore. If you’re an author, you need to make the most of your presence there. I spoke with several indie authors to get their advice …

How do you bring the right people to your online store? How do you get them to stay? What sets you apart from competitors? Your e-commerce marketing strategy should answer …

- Business ·
- E-commerce ·
- Gaming ·
- Guides and how-tos ·
- Marketing ·
- Mobile apps ·
Why testing your creative in context is a smart move
Modified: by Kim KohatsuPickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …

Creating unbiased poll questions will help you achieve unbiased results. One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, …

DIY product photography: 5 dos and don’ts
Modified: by Kim KohatsuEditor’s Note: Thanks to Peter Alessandria, photographer at GreatProductShots.com for the following guest post about DIY product photography. 1. DIY Product Photography: The camera DON’T use your cellphone. Please. It’s …