E-commerce

how to improve ecommerce photos

If a picture is worth a thousand words, it’s especially true when it comes to e-commerce photos. The first thing your potential customers will look at in your products listings …

Why the best fonts enhance your brand

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand. Typography is so easily overlooked, yet it subtly affects everything around …

SEO Product Descriptions

Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions. Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, …

Chris Gronkowski runs Everything Decorated, an online shop for personalized gifts. “Choosing inventory to offer is the hard part,” he says. “We are a small family-owned business, so we have …

When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image? This week, we’ll look at how an …

Improve your product imagery with these 4 ideas

Thanks to Andrew Maffettone of Seller’s Choice for contributing this guest post on improving your product imagery. When people shop online, your product is only as good as its pictures. …

How to get started with Amazon product photography

Since Amazon shoppers can’t hold your product in their hands, they rely on photos to experience an item and decide whether to buy it. That’s why high-quality Amazon product photography …

how to use PickFu for Amazon split testing

Split testing is a common method to optimize your Amazon product listings and increase sales. Since there are so many aspects you can test in each listing, split testing can …

Figure out which Amazon AB testing tool is right for you

An Amazon A/B testing tool helps e-sellers figure out exactly what element in their product listing drives customers to act. In a traditional Amazon split test, sellers run variants of …

On the Business of E-commerce podcast, Charles Palleschi interviews guests to talk about tips, tricks, and strategies to help retailers launch and grow their e-commerce business. Since PickFu plays an …