E-commerce

Poker Chips Stacked On Casino Table.

What happens at Prosper in Vegas doesn’t stay in Vegas, nor should it. Amazon sellers from around the world come to the annual conference to meet, mingle, and leave with …

A main image that reads, "Which One Won?" and shows two logos.

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

Which One Won: bear vs. dinosaur kids' counting toy set

In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …

Walmart PPC tools

If you’re interested in advertising or selling on Walmart Marketplace, now is an exciting time to join.  In January 2021, Walmart rebranded its Walmart Media Group, formerly in charge of …

Woman in an office working on e-commerce

As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …

The search string is located on top of collage of many images of euro banknotes in denominations of

Editor’s note: Thank you to e-commerce entrepreneur Tim Jordan of Private Label Legion for this guest post on Search Find Buy. In November 2021, Amazon clarified that Search Find Buy …

Banner Showing Advertising with Bike Icon

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

A header image that reads, "The 5 Best UserTesting Alternatives."

When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …

Video: top tips for split testing your Amazon main image with Daniela Bolzmann

The problem: Your Amazon product listing is getting impressions, but not clicks. You’ve optimized your product listing to make the search engines happy. But your click-through rate is low, which …

A main image showing two choices for a frosting themed mask.

If you’ve designed a face mask to sell on Amazon that looks like cake frosting, should your main image emphasize the facial care or frosting aspect of your product? The …