When designing the main image for a product that consists of multiple pieces, it’s critical to think about how the component parts are arranged.
In a recent PickFu poll, one Amazon seller split tested two main product images for a Treasure Box toy set. The seller received responses from 50 members of the general population in 26 minutes.
In Option A, the toys form a clump in front of the box, playing off the visual we associate with a treasure chest: a pile of gold, silver, and jewels straight out of a tale of swashbuckling pirates on the high seas.
Option B shows the toys neatly organized in front of the box, with like items displayed together.
If you’re selling a product that shoppers may be unfamiliar with, the main product image is an opportunity to convey how it’s used. That’s why testing product photos is essential to help your listing stand out.
In a recent PickFu poll, an e-commerce seller asked a panel of 50 women to choose between two product images for a set of resistance bands.
Both choices showed an image of the bands with a storage bag, but Option B featured a photo of a ballerina using a band to stretch her leg, while Option A showed only the ballerina’s leg.
A common question polled on PickFu is which featured photo would work better on Amazon. It’s an important question for vendors, especially considering there are over310 million Amazon customers. And given that Amazon sells over12 million products, a company needs to stand out.
The responses from one recentPickFu poll provide fantastic insight into what makes a potential customer click on an item to buy.
Scratch Magic Notes, a creative stencil product, asked 50 respondents, “Which Amazon main photo works better?”
Option A featured a box of the product with the stencils laid out and a sample drawing from the stencils.
Option B showed the same product from a further distance, with the stencils displayed underneath the box.
An e-commerce seller ran a test on PickFu between two potential seat cushion designs, with an audience of 50 Amazon Prime subscribers. Both designs were black, but one design (Option A) had a plain rectangular shape with rounded corners and a fine mesh covering, while the other (Option B) was more rounded and ergonomic in shape, with indentations for the buttocks, a smooth velour-like covering, and a bright blue infinity-symbol logo. Which seat cushion do you think our test audience preferred? Take a guess, and then read the poll results here.
A product’s packaging influences how a customer feels about what’s inside, which in turn affects whether she decides to buy it. Therefore, product developers must be conscious of the perceptions their packaging evokes.
Take, for example, this PickFu poll of two different designs for a bamboo cutlery drawer.
Option A features an off-white and green color palette, while Option B is predominantly black with gold foil accents. Can you guess which one won?
Organic skincare company Akhal ran a test of two potential logos. The logo needed to reflect that Akhal’s range of products come from plants sourced 100% from small farmers. To reflect its high-end market, the audience for the test comprised women with household income between $60K and $100K. While both logos had a similar visual design (the company name and tagline in a circle), the iconography differed. Option A featured an interwoven leaf and flower pattern, while Option B was an abstract heart-shaped leaf. See if you can guess which logo made a more positive impact, then check out the poll here. … Continue reading
When it comes to marketing, language is everything. You have to use words that capture the imaginations of your target demographic. To do this, you must understand the associations that a word can carry.
Connotations are the cultural and emotional baggage that words can carry within a specific culture. For example, the words clever and devious are synonymous, but devious has a negative connotation, as it is associated with underhanded motivations. Many people haven’t thought about connotations since their high school English classes, but it’s a crucial idea for anyone using language to sell a product.
This featured poll is like a case study in how connotations affect customers’ perception of a product. Fifty female respondents were asked which of two names they would prefer for a YouTube channel and website featuring reviews of different bags. Option A was the name “Bag Vids” and Option B was “Bag Reports.” Can you guess which one won?