E-commerce

focus group

Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …

Seller's guide to Walmart listings

Thanks to e-commerce entrepreneur Michal Chapnick for this guest post on how sellers on Walmart Marketplace can get more traffic to their listings. Walmart is the fastest-growing online retailer in …

A cover image that reads "DIY Market Research: What You Need to Know."

With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …

Daniela video recap: test ad campaign creative on PickFu

You’ve done the work creating gorgeous imagery for your brand’s advertising campaign. Now it’s time to do as the big agencies do: test your creative content before you launch. In …

Print on demand for Shopify

Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced …

Daniela video: is your product packaging helping or hurting sales?

The product: Dr. Stepper, a foot-operated metal door opener. The problem: clear plastic packaging with no information except the brand name and tagline “Put your best foot forward.” Product packaging …

stories in sales funnel: person working on a laptop with open notebook, charts and graphs

Thanks to Rodney Laws of Ecommerce Platforms for this guest post on how sellers can use stories as a sales tool. The sales funnel can be a tricky thing. It …

Lunar New Year: image of Chinese lanterns

Friday, Feb. 12 is Lunar New Year. If you’re an e-commerce seller, you’ve marked the date on your calendar. It is the most important holiday on the Chinese calendar, and …

Which One Won: product photo

When you’re shopping online and you pull up a product listing, what do you usually look at first? E-commerce sellers know the answer: the product photo. It’s no wonder they …

Big Cartel vs. Shopify

For small e-commerce sellers and crafters looking to build their online stores, it pretty much comes down to Big Cartel vs. Shopify.  Big Cartel and Shopify have a lot in …