Launching in the App Store means being at the mercy of Apple and Google, a nerve-racking prospect. Rejections can sometimes seem arbitrary, and unforeseen bumps in the road can delay a launch.
We asked experienced app developers what they wish they had known before releasing their first app. Here’s what they said: … Continue reading
Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it or spell it. Your name ideally says something about your product’s personality, but also conveys its usefulness. Some apps that balance the two goals well are TravelZoo, BookBub, and Parking Panda; the names allude to the app’s main function, but are memorable and “brand”-able.
If only it were as easy as combining your app’s category with a fun-sounding noun, though. There’s much more to it than that. Here’s a quick rundown of 10 tips to consider when naming your mobile app: … Continue reading
Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different name — Super 80s World.
Not bad, Mike thought. But is it better than Outrun the 80s?
He asked his friends. He asked his family. But, as he later told us, “the problem with this method is that they aren’t necessarily the target audience or the most likely to be honest with you.” … Continue reading
An attractive photo, a great layout, a memorable logo or app icon – these elements are often touted as the keys to optimization. Indeed, a well-converting site, ebook, or app will need them all. But sometimes we tend to underplay or altogether overlook the importance of copy testing – and to our peril. Whether it’s description copy of an e-commerce product, the subhead of a new book, or the elevator pitch of a growing startup, words matter.
Recently, PickFu increased the number of characters you can include in your test text block to 1,000. That’s the equivalent of roughly 200-250 words. Here are some great ways to use this feature for copy testing to improve your business: … Continue reading