Mobile apps

Optimize your app icons, screenshots, and in-app UX and creatives, by polling targeted audiences like mobile gamers and iPhone users.

What’s the right App Store icon size? What should you depict in your icon? What difference will it all make? This guide to app icons will help answer these important …

Between commitments to work, family, friends, and volunteering, everyone seems to be going a mile a minute. Meditation apps address our growing desire to slow things down and take a …

app store ranking factors and how to optimize for them

The key to success in the App Store is to optimize, optimize, optimize. In this article, we’ll introduce five key App Store ranking factors and how to master them. 5 …

in-game currency name

Developing a new mobile game requires many decisions along the way. Some decisions are obvious, like coming up with a mobile app name and designing an icon for your game. …

creating an app icon

When someone is scrolling through the app store, what’s the first thing to catch their eye? The app icon! With this in mind, creating an app icon that’s catchy will …

The design of your app can make or break your business. No matter how good your app idea is, it must have a great design behind it. The app functionality …

Mobile app designs are a crucial component of user engagement. Everything from your app icon to the user interface can affect how addictive an app becomes and whether it drives …

Considering images get more attention than text, creating the perfect app icon can make or break your new app. Your icon needs to be visually appealing and instantly convey the …

Which One Won? Anticipating App Icon Expectations

Viewers can draw strong conclusions from the tiny app icons in an app store. In that split second that they view the icon, they determine not only what type of …

Which One Won: Why Picking Target Audiences is Crucial

When designing an ad, app, book cover, or any piece of marketing, it’s important to consider the target audience. Results from a recent PickFu poll show how filtering a target …