Mobile apps

Optimize your app icons, screenshots, and in-app UX and creatives, by polling targeted audiences like mobile gamers and iPhone users.

Developing cross-platform mobile apps not only requires unique coding, but also an awareness of differences between the App Store and Google Play, and how to market those apps for each …

cross-promote-apps

Mobile app developers often have more than one app to promote. Marketing to users who are already engaged in one of your apps to download another is an effective method …

avoiding-groupthink

When you’re building a business, it’s easy to get bogged down in minutiae, jargon, and tunnel vision. You start assuming that everyone understands your product or service as well as …

We recently created this new PickFu video specifically for mobile app companies. We’d love to hear what you think. Here are just a few of the ways leading apps are …

PickFu polls are popular among mobile app companies, self-publishing authors, and e-commerce businesses. But these pollsters may be missing out on a helpful strategy: testing creative in context. What does …

What are the best ways to promote your app in news outlets and in the App Stores? I spoke with app creators to get their advice. Timing is everything Philippe …

Along with optimizing your app’s name, writing an app description that sells, and choosing a memorable app icon, mobile apps also need to think about what app store screenshots will …

User reviews not only influence other users to try your app, but they help boost your app’s visibility in an already crowded marketplace. We spoke with app creators and got …

Exactly who likes your product or design should never be a mystery to you. Knowing your audience means understanding their needs and desires, and knowing how best to address them. …

When Steve Jobs talked to Fortune in 2000 about the Mac OS X’s Aqua interface, he delivered a classic line: “We made the buttons on the screen look so good …