split testing

How to optimize your Airbnb listings with A/B testing: Photo of bedroom with a city skyline view

If you’re an Airbnb host, especially in a competitive market, you already know that a stand-out listing is key to success. That’s why knowing how to optimize your Airbnb listing …

Have you ever worked with a really smart and helpful consumer research consultant? If you’ve chatted to our customer success team, you know they’re great at answering questions, helping you …

When shoppers pick up a product at the store, they probably don’t realize how much time and effort goes into every little detail of the product packaging. From the logo …

Rafael Veloz, the CEO and founder of Share It Studio, recently spoke about optimizing visual content on Amazon listings in a webinar with Justin Chen, co-founder of PickFu. Share It …

An excited woman in a black swimsuit listens to a friend in a shirt whispering in her ear on a light

Opening an online store without an e-commerce marketing plan is like waving at the ocean. You can’t expect much to happen. Today, we’ll dive into 7 e-commerce marketing tips to …

Shopping cart supermarket with boxes

E-commerce optimization can be a daunting process, but it’s necessary if you want to increase conversions and boost sales. This article will explain what e-commerce optimization is and how you …

Test your product photos

Testing your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …

Human hand pressing computer mouse with flash of light on background

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

Artisan doing work on a laptop

Etsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …

Which One Won: Otter PR booth display poll

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …