Which One Won? Product packaging that sells

Modified: August 13th 2019 By Madeline Raynor

When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image?

This week, we’ll look at how an item in a classy, high-quality box can attract buyers much better than the item on its own. In a recent PickFu poll, an Amazon seller conducted a split test on 50 members of the general population, asking them to choose between two product photos for a leather keychain.

Option A shows the keychain on a wood backdrop. Option B shows the keychain inside a gift box, resting on the same backdrop.

Can you guess which one won?

Which One Won? Even in nonfiction, sex still sells

July 10th 2019 By Laura Melchor

Even though we’ve all heard the saying “don’t judge a book by its cover,” that’s exactly what most of us do. That first glance decides whether or not we pick up the book and peek inside. So it’s crucial that authors choose book covers that convince readers to do just that!

This principle applies to both physical books and ebooks. When nonfiction author Greg Cayea wrote a book to sell on Amazon, and he used a PickFu poll aimed at nonfiction readers to figure out which cover won them over.

Option A shows a traveler walking along a path that winds through a bright orange background. Option B shows the same traveler at the edge of a blue-sea beach.

Can you guess which one won?

Which One Won? How to display your Amazon bundles

July 3rd 2019 By Madeline Raynor

When marketing Amazon bundles of, say, hot chocolate (as in this week’s example), remember that our eyes like variety.

In a recent split test, 50 Amazon Prime members were asked to consider two product images for a three-pack of Maltesers hot chocolate pods. Option A shows three boxes in a row, while Option B shows the three boxes in a pyramid.

Can you guess which one won?

Which One Won? How to choose a brand color palette

June 26th 2019 By Robyn Petrik

The design of your app can make or break your business. No matter how good your app idea is, it must have a great design behind it. The app functionality is important, but so is the user experience, layout, and brand color palette.

After coming up with two different color schemes for the HappySeller app, this mobile app developer used a PickFu poll to determine which was more popular. Since this was a main screen in the app, it was important to get the color palette right the first time around.

Which One Won? Book cover designs that appeal to working moms

June 19th 2019 By Laura Melchor

If you’re a parent who also works, you know how hard it is just to survive some days. So when a book comes along promising to help you navigate a career, kids, and holding onto your self-love in the process, you’ll want to buy it. But which book cover designs will attract your attention the most?

One author created a PickFu poll with a special target audience — parents of 1, 2, or 3 children — to find out.

While both book cover designs feature the same photo, the layout is different. Option A has small orange lettering above the unframed photo and more orange lettering below. Option B chooses a bolder all-caps font, frames the picture in yellow, and adds a background to the author’s name and credentials.

Can you guess which one won?

Which One Won? Mobile app designs that appeal to players

June 12th 2019 By Robyn Petrik

Mobile app designs are a crucial component of user engagement. Everything from your app icon to the user interface can affect how addictive an app becomes and whether it drives revenue. In a pay-to-play game, your in-game store must be visually appealing and easy to use in order to encourage more purchases.

A mobile app developer created two mobile app designs and tested them in this PickFu poll. The two in-game shops had different color schemes. Option A had a tropical background while Option B had a plain background. The differences were fairly subtle but made a big difference in the poll results.

Which One Won? A simple way to add action to a product image

Modified: June 12th 2019 By Madeline Raynor

In this week’s Which One Won?, we’ll learn a trick for instantly adding color to a product that may not be very interesting to look at by itself.

In this poll, an e-commerce seller asked a targeted audience of Amazon Prime members which image they preferred for a smartphone tripod set.

Option A is a view of the tripod and accessories. Option B shows a smartphone attached to the tripod with a beachy photograph on the screen. On the left, a hand is using one of the accessories.

Can you guess which one won?

Which One Won? Choosing a brand name that people connect with

May 29th 2019 By Robyn Petrik

Choosing a brand name is a big undertaking. Brand names need to be clever and catchy but also instantly recognizable, especially to people who are discovering it for the first time.

One business owner considered two names for a brand that enables apartment dwellers to start an organic vegetable garden in their limited outdoor space. Using PickFu to test two different names, the business owner asked respondents which name represented the business idea better.

Respondents chose between PatioHarvest (Option A) and PorchFarmer (Option B). A clear winner emerged between the two. Which brand name do you think it was?

Which One Won? Ranking book cover design ideas

May 22nd 2019 By Laura Melchor

If you’ve written a book with an unusual subject, what book cover design ideas go best with it? An ordinary, traditional cover to offset the uniqueness of your content? Or a cover that hints at the surprising revelations readers will discover inside?

Author Mika Terry ran a ranked poll on PickFu to find out which book cover design ideas were most appealing. Out of eight potential covers, poll respondents chose their top three.

Option A shows a silhouetted bob haircut with the title and subtitle in a playful font.

Option B changes the colors and adds a snake to the bob. The font is thicker and looks more serious.

Option C is completely different from Options A and B, with a quirky yellow border boxing in a purple Medusa.

Can you guess which one won?

Which One Won? In e-commerce product images, does sex sell?

Modified: June 12th 2019 By Madeline Raynor

“Sex sells” might be cliche, but the reason the phrase has stuck around this long is that it’s true. And it’s a good thing to keep in mind when selecting e-commerce product images.

In a recent PickFu poll, an online seller ran a split test asking respondents to choose between two featured images for an exercise belt.

Option A depicts a model wearing the belt with an inset showing the back view of the product. Option B shows a model wearing the belt, but with a different pose. An inset advertises that a wrist wrap is included. In Option A, the brand name on the belt is “posture.” In Option B, it is “GO4FIT.”

Can you guess which one won?

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