Which One Won? Working out the best fitness book cover

In the oversaturated market of fitness books, one of the best ways to choose a book cover that will stand out is to split test your choices with a highly specific audience.
That’s what one author recently did on PickFu with three potential book designs. The author asked a target audience of people who take nutritional health supplements daily and who read self-help books, “Which book would you pick up in a store?”
The books have the same title and subtitle: 50 Fitness Tips You Wish You Knew: The Ultimate Collection of Tips, Tricks, and Hacks to Transform Your Mind, Body, and Life.
But the covers are wildly different.
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