Featured poll


Which One Won? Working out the best fitness book cover

In the oversaturated market of fitness books, one of the best ways to choose a book cover that will stand out is to split test your choices with a highly specific audience.

That’s what one author recently did on PickFu with three potential book designs. The author asked a target audience of people who take nutritional health supplements daily and who read self-help books, “Which book would you pick up in a store?”

The books have the same title and subtitle: 50 Fitness Tips You Wish You Knew: The Ultimate Collection of Tips, Tricks, and Hacks to Transform Your Mind, Body, and Life.

But the covers are wildly different.

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Which One Won? OK, boomer, here’s some book advice

OK, boomer. You’ve written a memoir with valuable advice for younger generations. How do you know your book title will make them want to read it?

That’s the question this author took to PickFu in a split test of two potential titles. The author asked a target audience of women between the ages of 18 and 34, “Which book title would you rather read and why?”

The titles were: Advice from the Bottom of a Boomer’s Heart and Back Away from the Cookies: And Other Advice to My Younger Self.

Can you guess which one won?

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PickFu’s Year in Polls

We baked. We Zoomed. We got puppies! With 2020 nearly behind us, what better time to look back on the year that was and consider what’s in store for 2021.

PickFu customers ran over 15,000 polls this year to evaluate creative ideas in e-commerce, app development, publishing, and beyond. Because we love data and insights, the PickFu team ran dozens more of our own.

Pandemic-related polls were inevitable, like this one about weirdest purchases. (A 50-pound bag of steel-cut oats isn’t that weird. A jumbo hamster wheel for a cat…maybe?)

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PickFu Holiday Poll: What are your holiday traditions?

Family. Decorations. Gifts. And plenty of food — especially meat.

These themes emerged in our PickFu holiday poll that asked 50 people the question, “What are your holiday traditions?” While a few respondents mentioned their change in holiday plans in light of the pandemic, most focused on how they celebrate in “normal” times.

Read on for some of their responses and add your own below. Happy holidays from all of us at PickFu!

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Which One Won: Pizza making tools for home cooks

It’s hard to dispute the popularity of pizza. For online sellers of pizza-related products, a tougher call is knowing which pizza making tools will appeal most to home cooks. One seller decided to find out in this PickFu poll.

The seller surveyed an audience of Amazon Prime members and home cooks, asking them to rank five pizza making tools in order of which they would be most likely to buy and why.

Can you guess which one — or ones — won?

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Which One Won: Positioning a product to please the eye

Sometimes, the slightest change makes the biggest difference in your product photos. That’s what one seller discovered in this PickFu poll. The seller wanted to know whether positioning a product in different ways — in this case, a set of pet lint rollers with refills — would have an effect on customer appeal.

Both images show a row of lint rollers with one refill sitting on top. The one difference? The refill is just to the right in Option A, while in Option B, it’s smack in the center.

Can you guess which one won?

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Which One Won? The thrill of a short book title

Sometimes the hardest thing about writing a book is coming up with the title. The wrong one can drive readers away, while the right one can bring them running.

So how do you decide?

One author recently took two titles for a medical/legal thriller to PickFu’s pool of fiction readers for help: UNETHICAL (Option A) and Josephine’s Father & The Institute (Option B).

Can you guess which one won?

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Which One Won: A more colorful label isn’t always better

One of the trickiest decisions e-commerce sellers must make is choosing the right product image. Lighting, angles, and how a product is styled in the photo can all have an impact on how customers feel about your product and whether they end up buying it or not.

In this PickFu poll, a seller asked 50 consumers of basic body care products which image of a bottle of hair texturizing spray they preferred. The images themselves were similar. The big difference: the bottle in Option A sported a more colorful label.

Can you guess which one won?

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Which One Won? A ‘mess’ of a self-help book cover

A self-help book cover should hint at the message tucked within its pages.

A book about relationships might show a couple on the cover, for example. But what about a motivational book about cleaning up life’s messes? How messy should the cover look?

One author took to PickFu to answer this question by testing two covers for a book titled, From Mess to Master: 9 Steps to Overcome Failure, Crush Fear and Defy Your Limits With Inspiring Stories of Successful People.

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Which One Won? Sometimes a one-word book title isn’t enough

Some of the most memorable book titles are one word long. Holes. Americanah. Atonement. Beloved. It. But how do you know if your idea for a one-word book title is enough? Test titles of varying lengths on an audience of PickFu respondents, as this author recently did.

The author presented these three titles along with the question, “Which book title is better?”:

  • Insignificance (Option A)
  • One of Us is Buried (Option B)
  • The Factory Above the Jail (Option C)

Can you guess which one won?

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