In this week’s featured poll, an e-commerce seller learned an important lesson about how to photograph clothing for Amazon.
The pollster tested two product images on an audience of Amazon Prime members. Option A showed a folded pair of tights. Option B showed a pair of legs modeling the tights.
Can you guess which one won?
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The tagline on your website is one of the first things a visitor will see when checking out your business online. The tagline ideas you come up with should be catchy, enticing, and a clear representation of what your business is.
In this PickFu poll, the entrepreneur wanted to gauge the reaction of a specific audience to two different tagline ideas for a cooking subscription business. The pollster narrowed their respondent pool to those between the ages of 25-44 with an income higher than $60k.
Option A: Make Cooking Rad
Option B: Cooking’s Fun Again
Designing a book cover about a subject like postpartum depression can be tricky. You want to convey the seriousness of the disorder while also inviting readers to open the book.
One author used PickFu to create a round-robin tournament with three head-to-head matches to choose the perfect cover for her book about coping with postpartum depression. She tested exclusively from a female audience.
Option A’s cover is in black and white with an image of a woman in the middle. But instead of the woman’s upper body and head, you see a cloud of gray.
Option B’s cover, a soft purple, takes a slightly lighter approach: it features an upside-down pacifier in the center.
Option C resembles the cover of a young adult novel with large font reminiscent of handwriting.
Can you guess which one won?
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This week on Which One Won?, we’ll look at how to stage product photos and how adding color can provoke a strong response from an audience.
An Amazon seller created a PickFu poll to split test two images of a scratch-off map set with 50 Amazon Prime members.
In Option A, the map is black and gold and each part of the set is laid out in its own space. In Option B, the map is blue and gold and the elements overlap in a staged scene.
Can you guess which one won?
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Certain businesses and industries naturally have a particular vibe, such as a floral shop being pretty or the construction industry being rugged. When creating logos and branding for your business, it’s important to match the feel customers expect. In this PickFu poll, the entrepreneurs behind a nightclub tested out two designs for a modern logo. Both options have the same color palette and feature the business name Levels Nightclub.
However, each modern logo design features different fonts and spacing. Option A uses a rounded, bubbly font for the word Levels, while Option B uses a sharper, edgier font. These seemingly small differences give each logo a different look.
The best memoirs aren’t vague self-help style books—they’re pieces of literature that take the reader into the memoirist’s unique experience. Memoir titles should reflect that unique experience.
One author created a PickFu poll that asked respondents which title would compel them to purchase the book. The two options had the same memoir title (Dream Take Flight) but a different subtitle.
Option A reads, “Dream Take Flight: One Woman’s Odyssey in a Homebuilt Airplane.”
Option B reads, “Dream Take Flight: One Woman’s Unconventional Journey to Self-Empowerment.”
Can you guess which one won?
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I’ve been selling on Amazon since 2001. I’ve launched many successful private label brands and seven-figure e-commerce businesses. And I’ve shared my knowledge with others by speaking at conferences, helping clients who run their own Amazon businesses, and mentoring students. Collectively, my students sell over half a billion dollars on Amazon every year.
My goal has never been to grow the biggest business in the world. For me, selling on Amazon is about freedom: the freedom to travel to all seven continents, including almost 100 countries. The freedom to spend quality time with my wife. The freedom to be my own boss. Therefore, I look for tools that make my job easier, save me time, and pay for themselves.
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Online webinars are a popular means for businesses to demonstrate their expertise and build an audience. In addition to compelling content, your webinar title must attract attendees. So how should you name your webinar?
In this PickFu poll, an entrepreneur tested two webinar titles.
Option A: [Webinar] Video for Business: How to make it work for me
Option B: [Webinar] Video for Business: How to get ahead
When you put in the effort and money to create nice product packaging, why not show it off in your main e-commerce image?
This week, we’ll look at how an item in a classy, high-quality box can attract buyers much better than the item on its own. In a recent PickFu poll, an Amazon seller conducted a split test on 50 members of the general population, asking them to choose between two product photos for a leather keychain.
Option A shows the keychain on a wood backdrop. Option B shows the keychain inside a gift box, resting on the same backdrop.
Can you guess which one won?
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Even though we’ve all heard the saying “don’t judge a book by its cover,” that’s exactly what most of us do. That first glance decides whether or not we pick up the book and peek inside. So it’s crucial that authors choose book covers that convince readers to do just that!
This principle applies to both physical books and ebooks. When nonfiction author Greg Cayea wrote a book to sell on Amazon, and he used a PickFu poll aimed at nonfiction readers to figure out which cover won them over.
Option A shows a traveler walking along a path that winds through a bright orange background. Option B shows the same traveler at the edge of a blue-sea beach.
Can you guess which one won?
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