Business
Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.
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Poll: Online vs. in-store holiday shopping — and how much will you spend?
by Janet Rausa FullerNothing beats shopping online — except sometimes shopping in an actual store. We surveyed 100 U.S. consumers to find out how they’re doing their holiday shopping. The ideal approach, according …
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Which name for a milk-and-honey skincare product is sweeter?
Modified: by Laura MelchorGo to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …
What do consumers want on Black Friday? It’s simple. They want electronics, and they want deals — preferably together, according to a PickFu survey of 100 U.S. consumers. The day …
Crystals are a form of artistic healing that many people find useful — and some entrepreneurs build businesses around. Choosing the best name for such a business requires strategizing and …
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Your guide to Kickstarter advertising and marketing
by Laura MelchorThere’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …
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Video: How to use the PickFu Poll Builder for Amazon split testing
by Janet Rausa FullerAs part of our website revamp, we gave our Poll Builder a much-needed makeover. This isn’t news to our loyal customers. But if you’re new to PickFu, we figured a …
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Introducing: PickFu in Chinese and Russian, chatting on WeChat, and three new faces
Modified: by Janet Rausa FullerWhat — and who — is new at PickFu this month? Well, we’ve polished a few features, we’re prepping for in-person meetups, and we’ve made it even easier for customers …
Have you ever felt a sense of peace when you entered a restaurant? Maybe it was the lighting, the furniture, or the signage. On the other hand, has a restaurant …
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You chose the font for your website — is it bold enough?
by Laura MelchorHave you heard the quip about how no one can take anything written in Comic Sans seriously? While Comic Sans memes and manifestos are generally in good fun, they highlight …
Winning in a crowded marketplace requires companies and organizations to make user experience (UX) a priority. As the market becomes increasingly competitive, the brands that stay relevant are the ones …