Business

Build a better business by testing your business names, ideas, logos, marketing copy, and website designs on PickFu.

A main image that reads, "Which One Won?" and shows two logos.

What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

PickFu and MBA students at Washington State University

Looking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …

Banner Showing Advertising with Bike Icon

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

A header image that reads, "The 5 Best UserTesting Alternatives."

When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …

There’s more to a website than big pictures, flashy videos, bright colors, and lots of copy. In fact, a website can have all those things and still fall flat. From …

Need help choosing your LinkedIn profile and cover photos? Maybe you’re new to LinkedIn, or maybe you’re finding it harder to pick photos than you thought it would be. It’s …

Amazon FBA acquirers are having a profitable moment

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …

How to launch a successful crowdfunding campaign

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The …

focus group

Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …

A cover image that reads "DIY Market Research: What You Need to Know."

With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …