One piece of entrepreneurship advice you’ll hear all the time: “Know your audience.” With marketplaces today becoming more saturated and competitive, this advice is more important than ever.  Deeply understanding …

As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is …

Businesses turn to survey panel providers because they need to conduct market research and gather customer feedback to make informed business decisions. But there are a lot of survey panel …

When shoppers pick up a product at the store, they probably don’t realize how much time and effort goes into every little detail of the product packaging. From the logo …

If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …

How do you create your brand personality? By developing both your brand voice and tone of voice. If you don’t understand the difference in tone vs. voice, you risk making …

Competition can be a great motivator for any business owner. It can also be the reason they go out of business. That’s exactly why 60% of companies have teams dedicated …

Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …

Testing your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …

As an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …