What do shoppers look for in a logo? The answer is anything but clear cut, as this PickFu poll suggests. A brand wanted feedback on two completely different logos for …

Looking for the next great business idea? You might want to talk to students in the online MBA program at Washington State University’s Carson College of Business. After months of …

In today’s e-commerce landscape, consumers are constantly bombarded by messages and advertisements — as many as 10,000 ads in the course of a single day, by some estimates. With that …

When UserTesting came along in 2007 to help entrepreneurs figure out how their customers actually felt about their products, the business world cheered. At the time, there wasn’t a diverse …

There’s more to a website than big pictures, flashy videos, bright colors, and lots of copy. In fact, a website can have all those things and still fall flat. From …

Need help choosing your LinkedIn profile and cover photos? Maybe you’re new to LinkedIn, or maybe you’re finding it harder to pick photos than you thought it would be. It’s …

Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …

No one had heard of the term crowdfunding when an entrepreneur named Michael Sullivan first used it in 2006. Since then, crowdfunding has grown into a multibillion-dollar global industry. The …

Do we truly have control over our decisions? Or are we influenced by our social and economic environment? Psychologists have been hashing this out for years, but it’s also an …

With all the tools available online for startups and small-business owners, it’s easier than ever to conduct DIY market research without spending big bucks. It’s also easy to feel overwhelmed. …