Opening an online store without an e-commerce marketing plan is like waving at the ocean. You can’t expect much to happen. Today, we’ll dive into 7 e-commerce marketing tips to …

If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing.  Also known as pre-testing, copy testing is a …

Nearly half of U.S. gamers are female. Still, people often assume the gaming world is overwhelmingly a male domain. The portrayal of women in games probably feeds this misconception. It’s …

Competition can be a great motivator for any business owner. It can also be the reason they go out of business. That’s exactly why 60% of companies have teams dedicated …

E-commerce optimization can be a daunting process, but it’s necessary if you want to increase conversions and boost sales. This article will explain what e-commerce optimization is and how you …

Competitive testing is one of the smartest things you can do as an Amazon seller. Many of our e-commerce customers use it to compare their Amazon listings, photos, and pricing …

Welcome to Expert’s Corner, our interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. This is where you’ll find insights, …

Are you thinking of getting into e-commerce and wondering if it’s worth it? Yeah, so is my mom. She’s not looking to join the 45% of Americans who have a …

Owning an Amazon business is not for the faint of heart.  With 9.5 million sellers globally and millions of options for shoppers, standing out in a sea of sameness can …

Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …