Industries


5 Tips to Improve Your E-commerce Photography

Purchasing a product is a visual activity. When you’re shopping in a store, you might pick an object up and turn it over a few times in your hands. You examine the packaging, how the product feels, and its overall visual impact. While the features and price of the product will help you to make your purchasing decision, around 93% of your choice to spend money will depend on visuals alone.

In the online shopping world, visuals are even more important. When you’re browsing through products online, you don’t have the ambiance of the store to influence your decisions or a customer service rep to answer your questions. You have to rely on the e-commerce photography provided in the listing.

With images so critical to online sales, how can sellers make sure that they’re creating the right kind of imagery? Follow these five tips.

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Which One Won? How to sell supplements on Amazon

Wondering how to sell supplements on Amazon? Product packaging plays a big role in the success of your product. When potential buyers glance at the main product image, they want lots of information at once.

What are they getting? If it’s a nutritional supplement or food item, what are the ingredients? How much is in each bottle?

These questions can’t all be answered in the main image alone, but it’s worth seeing how much information your target audience needs before making a decision to click through.

One PickFu user tested this question for a bottle of brain-boosting nootropic supplements, asking PickFu respondents which product they’d purchase.

Smartly, the seller targeted an audience of daily users of nutritional supplements who are also Amazon Prime members.

Option A shows a silver and blue bottle with a brain on the front. Potential buyers get a good chunk of information about what’s inside the bottle. From this photo, they know who can safely use it, what it does, and what’s inside.

Option B uses a different color scheme. The brain is still there, but it’s got plants growing out of it. You also get to see the main ingredients and purpose of this supplement.

Can you guess which one won?

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5 Ways to Finance Your Next Big Product Launch

Editor’s Note: Thanks to Victoria Sullivan of Payability for this guest post on product financing.

If you’re launching a new product, you’re likely going to need financing to cover the investment. But which type of financing is right for your business? To help you understand the lending landscape and choose a funding option that will generate a solid ROI, we put together the following guide of five ways to finance your next big product launch.

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Amazon A/B Testing: What to test for the highest impact

Editor’s note: Thanks to Danny Carlson for this guest post on Amazon A/B testing.

As Amazon grows more and more competitive, a seller’s need for an edge gets greater every month. What if there was a strategy you could implement that made Amazon Ads cheaper, product launches more effective, and click-through and conversion rates higher? There is! It’s Amazon A/B testing.

Unlike your own e-commerce website, Amazon’s platform doesn’t allow you to install split testing plugins or tools. And messing with a listing too much can make the Amazon algorithm go haywire, putting your existing ranking at risk.

So how do we do it? In this article, I’ll dive into how to split test your listing, what to test, and how to gather the best data without messing up your Amazon indexing or ranking.

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Which One Won? Fiction book covers

The most appealing fiction book covers may come down to personal preference: color, typography, imagery. That’s why it’s smart to poll a group of dedicated fiction readers because you’ll likely get answers based on plot, setting, genre, character, and structure.

One author tested book covers on PickFu to a targeted audience of 50 fiction readers. Which of the two covers would make them want to buy the book more?

Option A shows a mysterious woman peeking through a fancy mirror frame. Red swirls (perhaps blood?) highlight the silvery frame.
Option B is completely different, with a flame illuminating an illustration of a woman. A cloaked person hunkers below the flame.

Can you guess which one won?

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PickFu Interview with E-commerce Evolution

Meet the interviewer

The E-commerce Evolution Podcast interviews top experts in the world of e-commerce. The show is hosted by Brett Curry of OMG Commerce, a company that specializes in search marketing for e-commerce. Because PickFu helps so many people make decisions for their e-commerce ventures, Curry hosted PickFu co-founder John Li.

Read on for interview highlights, or listen to the entire interview here.

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Which One Won? Which book title sells Santa Claus to Christians?

Some Christians grow up believing in Santa Claus, but many don’t. For Christians, Christmas tends to focus on Jesus instead of Santa. But what if the two were not mutually exclusive? After writing a book about Santa Claus and Christianity, one author tested his book title on PickFu. The author chose a target audience of self-identified Christians. What better crowd to judge?

  • Option A: The Gospel of Santa Claus – Inspired by the True Story of St. Nicholas
  • Option B: The Gospel of Santa Claus – An Inspiring Novel about the True Meaning of Christmas
  • Option C: The Gospel of Santa Claus – The Story of St. Nicholas and a Father’s Love for His Children

Can you guess which one won?

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How to Get Back Into Writing: 8 Tips

There’s a saying among writers that writing is indeed an art: the art of getting your butt in the chair, staying there without checking Facebook, and writing.

Even before laptops and iPhones, this was true. Short story master Flannery O’Conner famously said, “I don’t know if the muse is going to show up on any given day, but by golly, I’m going to be at my desk every day from 8 to 12 every morning in case she does.”

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Which One Won? Designing App Store screenshots

Between commitments to work, family, friends, and volunteering, everyone seems to be going a mile a minute. Meditation apps address our growing desire to slow things down and take a break from worry. But how can you make your mindfulness app more appealing to users than the next one? Designing App Store screenshots that communicate your benefits is a good place to start.

In this PickFu poll, a developer wanted to find out which App Store screenshots would lead to more downloads. Option A was an illustrated design with a variety of colors, while Option B used pictures of nature and a mostly blue palette.  

Can you guess which one won?

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