Video: How to pick product packaging that sells for a unique jigsaw puzzle

The project: the launch of Lost Walls Project jigsaw puzzles.

You know what you want to sell. You’ve decided on the artwork and validated your designs with thorough split testing. It’s time to choose the packaging.

This video, the second in a four-part series from Amazon branding expert Daniela Bolzmann, takes you behind the scenes of how the product packaging for a unique line of jigsaw puzzles came to be.

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How to conduct e-commerce website testing with PickFu

It would be terrible to launch your website only to discover hours (or minutes) later that something is wrong. Maybe there’s a glitch in your pricing or a huge typo in one of your product descriptions. The best way to prevent such a headache? Conduct a thorough round of e-commerce website testing.

E-commerce website testing includes functional testing, security testing, performance testing, database testing, usability testing, and mobile app testing. For more on these types of testing, check out this article.

One of the simplest types of e-commerce website testing that can help ensure your site is attractive, clean, and compelling before the world sees it is A/B testing, also known as split testing.

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What is e-commerce optimization and why does it matter?

When online shoppers land on your product page, they decide within seconds whether to browse or close the tab. How can you make sure they don’t slip away? Aside from having a quality product, you need to focus on e-commerce optimization.

E-commerce optimization is the process by which you critically examine all aspects of your website’s product listings, then experiment with changes that could boost sales and affect other key performance indicators (KPIs). To keep track of how these changes affect your e-commerce site, you’ll want to conduct A/B testing. Also known as split testing, this process enables you to compare two versions of a website to track which one performs best.

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How to split test Facebook ads on a budget

Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing on your website, on platforms like Google Ads, and split testing on Amazon. In this article, let’s discuss how to test Facebook Ads, both using Facebook Ad Manager and an alternative (and perhaps cheaper!) method using PickFu.

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