split testing

An excited woman in a black swimsuit listens to a friend in a shirt whispering in her ear on a light

Opening an online store without an e-commerce marketing plan is like waving at the ocean. You can’t expect much to happen. Today, we’ll dive into 7 e-commerce marketing tips to …

Shopping cart supermarket with boxes

E-commerce optimization can be a daunting process, but it’s necessary if you want to increase conversions and boost sales. This article will explain what e-commerce optimization is and how you …

Test your product photos

Testing your product photos takes work, but it doesn’t have to be stressful. We’re here to show you how to get started. Testing has its place whether you’re launching a …

Human hand pressing computer mouse with flash of light on background

How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …

Artisan doing work on a laptop

Etsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …

Which One Won: Otter PR booth display poll

You can use split testing to optimize any part of your business: your website design, logo, tagline — you name it. This PickFu poll is a good reminder of just …

Go to any drugstore and you’ll see dozens of skincare products on the shelves. If you’re an entrepreneur in the skincare business, how do you choose a product name that …

Have you ever run a split test only to end up with inconclusive or statistically insignificant results? You might think of it as a failed poll, but that isn’t the …

Which One Won: hemp gummy label split test

As much as we’re told not to judge a book by its cover, when it’s time to shop, we tend to make decisions based on how a product looks. Even …

Few things are as difficult — or as important — as choosing the title for a book. If you’re writing crime fiction or a mystery, your book title should intrigue …