If a customer is searching for a product on Amazon — cookware, for example — they’re likely to select a pot or pan featured on the first page of their search results. They’ll never see the thousands of other products because the first page of results met their needs before they even had to click to the second page.

According to Amazon’s data, 70% of users only view the products on the first page. As an Amazon seller, you want your product to rank on that page so that people will actually see it.

Amazon listing optimization is a course of deliberate actions meant to help your product listing rank on the first page for relevant search terms. These actions may include tracking keywords, optimizing content such as photos, title, and description, and improving your seller reputation. Because selling on Amazon is a tremendously competitive online marketplace, ranking for relevant terms can often be difficult.

Thanks to Seller Motor for providing this guest post on discovering high-volume keywords on Amazon.

Whether you are selling a new product on Amazon or adding a new product to your line, you should be selective with the keywords you choose. A title or description on Amazon that includes high-volume and highly relevant keywords will rank higher than one with low-volume or irrelevant keywords. But what is the optimal way to discover high-volume and highly relevant keywords for Amazon?

The following guide covers the fundamentals of keyword selection to help boost your Amazon ranking.

When online shoppers land on your product page, they decide within seconds whether to browse or close the tab. How can you make sure they don’t slip away? Aside from having a quality product, you need to focus on e-commerce optimization.

E-commerce optimization is the process by which you critically examine all aspects of your website’s product listings, then experiment with changes that could boost sales and affect other key performance indicators (KPIs). To keep track of how these changes affect your e-commerce site, you’ll want to conduct A/B testing. Also known as split testing, this process enables you to compare two versions of a website to track which one performs best.

Thanks to Ronald Dod of Visiture for providing this guest post about search-engine-optimized product descriptions.

Writing search engine-friendly product titles and descriptions is both an art and a science. Unfortunately, there’s no easy way to get them just right. Do it one way and get penalized by the search engines, do it another and don’t gain any traction. What’s a marketer to do?

Though e-commerce search engine optimization isn’t easy, remember that the mission of writing a product description is to provide the customer with good, useful information. Getting your product descriptions right is a time-consuming task that can require a lot of tweaking, but by following these seven best practices, you can create product pages that are more useful to customers, more acceptable to search engines, and all-around stronger for achieving sales.

Chris Gronkowski runs Everything Decorated, an online shop for personalized gifts. “Choosing inventory to offer is the hard part,” he says. “We are a small family-owned business, so we have to make the right choices with inventory and colors or it really affects our cash flow and also our storage space. We have our own manufacturers for almost all of our products, and lead times are usually 3-4 months, so we have to be on top of our ordering or we will be stuck without product for months at a time.”

This dilemma is a familiar one in the e-commerce space. So what’s a store owner to do?

Read these tips from successful business owners on choosing inventory that sells.

Thanks to Nicole Terborg of Awesome Dynamic for contributing this guest post on finding an e-commerce consultant.

E-commerce consultants are experts in the world of online marketing, often specializing in specific tools or platforms. They have the skillset and knowledge to help you thrive in an ever-changing digital world.

Hiring a reliable, professional e-commerce consultant is one of the best things you can do for your online business. Anyone who has ever sold online, through Amazon, eBay, their own website or another e-commerce platform knows that the internet is a competitive, fast-paced environment; one that is tricky for most businesses to navigate on their own. 

That being said, there are some important considerations as you think about how to work with a trusted e-commerce consultant.