Welcome to Expert’s Corner, our new interview series with makers, thinkers, and entrepreneurs in the core industries we serve: e-commerce, mobile gaming, marketing, and publishing. It’s a wide net. Then …

What do consumers want on Black Friday? It’s simple. They want electronics, and they want deals — preferably together, according to a PickFu survey of 100 U.S. consumers. The day …

Crystals are a form of artistic healing that many people find useful — and some entrepreneurs build businesses around. Choosing the best name for such a business requires strategizing and …

There’s never been a better time to get into crowdfunding. Nearly one-third of Americans say they contribute to a crowdfunding project each year, according to a report by the Lilly …

Kids’ book covers do double duty: they have to attract not only kids but also the adults who actually buy the books. In this PickFu poll, a user tested two …

Tracksuits are trending this Halloween. If you’ve seen “Squid Game” on Netflix, you know what we’re referring to. For those who haven’t watched the dystopian Korean thriller, here’s a quick …

As part of our website revamp, we gave our Poll Builder a much-needed makeover. This isn’t news to our loyal customers. But if you’re new to PickFu, we figured a …

Split testing isn’t just for product images. It’s equally effective for choosing the products you want to sell and, more importantly, people want to buy. In this PickFu poll, the …

What — and who — is new at PickFu this month? Well, we’ve polished a few features, we’re prepping for in-person meetups, and we’ve made it even easier for customers …

Have you ever run a split test only to end up with inconclusive or statistically insignificant results? You might think of it as a failed poll, but that isn’t the …