Industries


When 99designs Is a Few Too Many

99designs is a great site for startups and small businesses – for just a few hundred dollars, you can launch a design contest for a logo, WordPress template, PowerPoint deck, signage, and more. Graphic designers around the world compete to win, you provide feedback, and after seven days, you pick a winner.

Here at PickFu, we crowdsourced our own logo using 99designs. Once the contest began, however, something became clear: even though receiving over 350 designs was valuable from a cost perspective, choosing a winner among them all was beyond overwhelming.

“We’re programmers, not designers,” said Justin Chen, PickFu co-founder. “Other than my own visceral reaction, it was hard to judge the value of all the colors, typefaces, and icons.” … Continue reading

When Being Wrong Is the Right Answer

“What the hell’s wrong with my cover?”

Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient.

But Williams, who has worked at several ad agencies and Reader’s Digest, knows that polling is powerful. “I hate it when [polls] tell me I’m wrong,” he wrote to us. “But it’s even worse to get the project wrong because of the power of self-deception.” … Continue reading