Industries


Which One Won? Designing App Store screenshots

Between commitments to work, family, friends, and volunteering, everyone seems to be going a mile a minute. Meditation apps address our growing desire to slow things down and take a break from worry. But how can you make your mindfulness app more appealing to users than the next one? Designing App Store screenshots that communicate your benefits is a good place to start.

In this PickFu poll, a developer wanted to find out which App Store screenshots would lead to more downloads. Option A was an illustrated design with a variety of colors, while Option B used pictures of nature and a mostly blue palette.  

Can you guess which one won?

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The E-Commerce Marketing Strategy You Didn’t Know You Needed

Introduction

If you’re new to e-commerce, you might feel overwhelmed by the idea of building a successful e-commerce marketing strategy. Maybe you’re at the beginning of your journey, where you’re still deciding whether to set up your own site or create an Etsy or Amazon page.

Or maybe you started your business a few months ago with high hopes, but nothing’s happening. The water is quiet and no one’s biting. What can you do to keep your brand from flopping?

It all starts with having a strong e-commerce marketing plan. Without marketing, your business goes nowhere.

This guide will take you on an overview of steps you can take to solidify your e-commerce marketing strategy and make your brand thrive.

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Which One Won? Health and fitness business names

The world of wellness is a crowded marketplace where it’s important to stand out. Before launching headfirst into a new business, get feedback on your ideas. This feedback helps you see if you’re on the right track with the health and fitness business names you’re considering.

In this PickFu poll, an entrepreneur wanted to see which name for a new fitness club sounds the most appealing among three choices:

  • Option A: Guide Fitness
  • Option B: Story Fitness
  • Option C: New Health Fitness

Can you guess which one won?

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5 App Store Ranking Factors and How to Optimize Them

The key to success in the App Store is to optimize, optimize, optimize. In this article, we’ll introduce five key App Store ranking factors and how to master them.

5 App Store ranking factors

1. App name

Coming up with a short, memorable app name is hard. A great name is a crucial factor that decides whether or not your app is going to get love from users. Of course, you want to try to include keywords in your app name. But beyond that, you want a name that clicks with people. Think about app names that people talk about with their friends: Waze. Candy Crush Saga. Words with Friends. Then emulate them by listing memorable, brandable ideas for your app.

How do you know when you’ve found the right app name? Create a poll on PickFu to test your app name and see what real consumers think. PickFu enables you to get specific about the target customer you want to poll, such as cat owners, mobile gamers, or people with iOS devices.

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Which One Won? Testing covers for a book about learning French

What makes someone want to learn a new language? Is it the romantic nature of discovering another culture? A desire to communicate with a broader range of people? Maybe it’s a little bit of both. And when those language learners search for books to help them achieve success, they’ll want their desires reflected on the book’s cover. And the best method for testing covers for a book? PickFu, of course.

Author Frederic Bibard ran a PickFu poll to find out which of two covers would appeal the most to an audience of people who read 1-3 books a month.

Option A features a lot of text that tells readers what they’re getting. The illustrations on the cover depict iconic French symbols.

Option B eliminates all but the title and author text (and a ‘+ Audio’ insert to let people know they get a free audiobook, too). This less-crowded cover also features well-known French sites but presents them in a more whimsical way.

Can you guess which one won?

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Which One Won? Naming an in-game currency

Developing a new mobile game requires many decisions along the way. Some decisions are obvious, like coming up with a mobile app name and designing an icon for your game. Some decisions are much less obvious though, like choosing a name for the in-game currency.

In the mobile app GawkBox, you play mini-games against other creators and create your own community through live chat. The developers behind GawkBox used PickFu to poll 50 mobile gamers to decide on a name for its virtual currency. The team was trying to decide between calling it Goins or G-Bucks

Can you guess which one won?

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Testing E-commerce Listings Against Competitors: PickFu Interview with EcomCrew

Mike Jackness and Dave Bryant are the minds behind EcomCrew, a site that gives entrepreneurs the type of e-commerce advice that produces real-time results. In their EcomCrew Podcast, the two share personal advice and interview businesses that can help their customers grow their brand.

After meeting PickFu co-founder John Li at Sellers Summit, Mike Jackness decided to host John on his podcast.

Read on for interview highlights, or listen to the entire interview here.

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Which One Won? How to test book cover designs like a bestselling author

Even the most seasoned authors need advice on which book covers attract their readers the most. Danielle Girard, author of 13 books — including several bestsellers and award-winners — created a PickFu poll to test book cover designs for her newest e-book series.

She asked 50 readers of e-books this question: “Which cover (and why) do you prefer for ‘Dead Center,’ the first book in the Gritty, Pulse-Pounding, Female Police Suspense Series set in San Francisco?”

Option A emphasizes the title and author names with a large, crackly font set against a moody background. A red, blood-like substance drips down the image of a gray sky and tilted bridge.

test book cover - Option A

Option B’s cover shrinks the font size but adds more text, along with the image of a woman caught in crosshairs and a twinkling nighttime cityscape.

Test book cover - Option B

Can you guess which one won?

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